Creative Lead

Jared Dunn

  • About Me

15+ years of experience directing end-to-end studio production and creative strategy for major corporate brands. Proven track record of architecting scalable production workflows and creative engines that drive triple-digit growth. Skilled in cross-functional collaboration, high-stakes digital production, and translating leadership goals into brand-consistent systems.

Professional Experience

01

Digital Concept Designer

(2022-Present)

  • Data-Backed Design & Guidance: Provide creative guidance and strategic direction to transform content research and insight into high-performing digital frameworks. Redesigned the main app adoption page dropping bounce rates 70% and exit rates 60%, and drove a 1% YoY increase in gross demand.

  • Creative Catalyst: Champion high-level design strategy to leadership and stakeholders, driving the creative direction for design teams to guarantee seamless, unified brand execution.

  • Design Operations & Scalability: Develop standardized After Effects modules and organized asset libraries to reduce the design team’s turnaround time while maintaining brand governance.

  • Strategic Campaign Alignment: Translate complex business and merchant goals into high-impact digital campaign frameworks. Evolved the ‘Pro Forecast’ creative strategy, which directly drove a 300% revenue jump QoQ.

  • Establish Foundational Web Templates: Architected the core template framework used for a large, 61-page web migration, resulting in a 14% lift in page views and a 487% spike in user tool interactions.

The Home Depot

Atlanta, GA

02

Graphic Designer

(2017-2022)

  • Campaign Strategy: Worked directly with internal Merchants and stakeholders to translate paid ad space objectives into strategic content plans and cohesive visual layouts.

  • Art Direction & Production: Directed conceptual planning, product scheduling and timeline management for aspirational lifestyle photography across regional and national print features.

  • Accountability & Operations: Managed a high-volume project queue under tight deadlines, maintaining strict quality assurance and attention to detail across all print deliverables.

The Home Depot

Atlanta, GA

03

Creative Marketing Coordinator

(2014-2016)

  • Video Production: Handled end-to-end production for 60+ digital video assets that accumulated 4M+ views within a two-year period, managing the filming, final cut and post-production distribution.

  • Campaign Optimization: Conceptualized and implemented strategic A/B testing for digital marketing campaigns, optimizing user interaction and elevating click-through rates.

  • Live Broadcast & Asset Direction: Orchestrated the creative assets and live-stream broadcast production for the WPA World Artistic Pool Championship, managing on-screen graphics, real-time video editing, and complete broadcast branding.

  • Internal Studio Management: Established a fully operational photo studio from the ground up within a warehouse facility; managed all equipment budgeting and sourcing for cameras, lenses, and lighting.

  • Inventory Logistics: Partnered with Senior Warehouse Manager to establish a seamless process for pulling and tracking inventory, successfully directing and executing quick-turnaround shoots for hundreds of products under tight weekly deadlines.

Ozone Billiards

Kennesaw, GA

  • Portfolio