Generative AI feels like magic, but a static banner can’t show how it actually works. Recognizing that contractors need to see a tool in action to trust it, I developed a motion-first creative strategy showing a plain-text prompt transforming into a live, itemized material list in real time.
This approach gave Pro customers a immediate view of the capability and was adopted as the face of the national launch.
This resulted in the development of a modular template system in After Effects and Figma to deploy animated assets across web and CRM, establishing a new motion UI standard that scaled all the way to in-store retail signage.
