The Home Depot
A collection of campaign direction for print and digital customer experiences
Rethinking App Adoption – Creative Strategy
Partnered with The Home Depot’s Content team to translate research into a new optimized layout for the main app adoption page. Effectively dropping bounce rates 70% and exit rates 60%, and drove a 1% YoY increase in gross demand. Successful assets were integrated into the Pro Branding asset library for design guidance in future Studio developments.
Getting More Done – Art Direction
Partnered with internal and external studios to direct product and lifestyle photography for Home Depot’s national newsprint ad. Examples include campaign features for small appliances and Quikrete.
A Newsprint Celebration – Illustration
As the year came to a close, this collection of Home Depot illustrations were created to celebrate the employees of the print team as they came together to celebrate a successful Black Friday and holiday season.
