The Home Depot
A collection of campaign direction for print and digital customer experiences
Rethinking App Adoption – Creative Strategy
Partnered with The Home Depot’s Content team to translate research into a new optimized layout for the main app adoption page. Effectively dropping bounce rates 70% and exit rates 60%, and drove a 1% YoY increase in gross demand. Successful assets were integrated into the Pro Branding asset library for design guidance in future Studio developments.
AI Lists – Creative Strategy
Spearheaded the motion-based creative for the new material lists builder campaign, developing a scalable template system to demonstrate the complex “magic” of generative AI. Creative assets were distributed across design and marketing teams to fulfill an omni channel experience for this national campaign launch.
Getting More Done – Art Direction
Partnered with internal and external studios to direct product and lifestyle photography for Home Depot’s national newsprint ad. Examples include campaign features for small appliances and Quikrete.
A Newsprint Celebration – Illustration
As the year came to a close, this collection of Home Depot illustrations were created to celebrate the employees of the print team as they came together to celebrate a successful Black Friday and holiday season.
